Penguin (1-2008) | PDF | 208 pages | 0143112902 | 2.8Mb
60 Seconds and You're Hired! /by Robin Ryan. A vocational counselor for 20 years and the author of five career-related books, Robin Ryan says job interviews are like everything else these days: With time shrinking and distractions growing, you must sell yourself in short sound bites or you probably
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 Academic Press (10-2011) | PDF | 624 pages | 0123877245 | 8.0Mb Handbook of Short Selling / by Greg N. Gregoriou. This comprehensive examination of short selling, which is a bet on stocks declining in value, explores the ways that this strategy drives financial markets. Its focus on short selling by region, its consideration of the history and regulations of short selli
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 Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy Psychology Press; 1 edition | October 2000 | ISBN-10: 0805817301 | 472 pages | PDF | 6.11 MB The goal of this book is to help business managers and academic researchers understand the means-end perspective and the met
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 Corporate Crisis and Risk Management: Modelling, Strategies and SME Application Emerald Group Publishing | December 22, 2006 | ISBN-10: 0080451020 | 358 pages | PDF | 5.71 MB |
 Butterworth 4/ed (11-2010) | PDF | 496 pages | 1856178498 | 18.2Mb Creating Powerful Brands, Fourth Edition /by Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE defin
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 Business Science (5-2010) | PDF | 511 pages | 1605668028 | 6.2Mb Handbook of Research on Communities of Practice for Organizational Management and Networking /by Olga Rivera Hernaez and Eduardo Bueno Campos. The Handbook of Research on Communities of Practice for Organizational Management and Networking: Methodologies for Competitive Advantage provides a s
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 Jist Works (9-2010) | PDF | 192 pages | 1593578156 | 1.2Mb 2011 Career Plan /by Laurence Shatkin. This timely guide, written by one of the nation s leading occupational experts, has the answers to these questions and many more. 2011 Career Plan shows people how to position their career for great rewards as the nation rebounds from recession. It unveils t
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 McGraw-Hill (12-2010) | PDF | 208 pages | 0071754334 | 1.4Mb Manager's Guide to Social Media /by Scott Klososky. Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growi
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 Wiley (4-2011) | PDF | 162 pages | 0470770384 | 3.3Mb The High Frequency Game Changer: How Automated Trading Strategies Have Revolutionized the Markets /by Paul Zubulake and Sang Lee. The financial industry's leading independent research firm's forward-looking assessment into high frequency trading Once regarded as a United States-focused trend, today, high frequency t
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 CRC Press (5-2009) | PDF | 163 pages | 1439805741 | 3.4Mb Transforming Organizations: Strategies and Methods /by Timothy George Kotnour. Pursuing excellence while doing more with less is a common theme driving organizational transformations. So, how do you make this work? You need a framework and a roadmap for transforming organizations to a higher level o
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 Butterworth-Heinemann (11-2008) | 576 pages | PDF | 1856175049 | 7.4Mb Market-Led Strategic Change, Fourth Edition: Transforming the Process of Going to Market /by Nigel F. Piercy. The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, includin
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 Butterworth 3/ed (11-2003) | PDF | 496 pages | 0750659807 | 7.5Mb Creating Powerful Brands, Third Edition /by Leslie de Chernatony, Leslie de Chernatony and Malcolm McDonald.
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation,
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 The MIT Press (2-2003) | PDF | 536 pages | 0262112728 | 2.9Mb The Global Internet Economy /by Bruce Kogut. By 2002, all but a handful of countries were connected to the Internet. The intertwining of the Internet and the globalization of finance, corporate governance, and trade raises questions about national models of technology development and property rights. The sudden ability o
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 Focal 2/ed (3-2004) | PDF | 340 pages | 0240806204 | 7.0Mb The Budget Book for Film and Television, Second Edition /by Robert J. Koster. The process of budgeting has changed radically in the past few years. In the early 1960s when I first became a Production Manager it would take several days with a hand-cranked adding machine, pencils, and a lot of erasers to create a decen
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 Focal Press (5-2005) | PDF | 312 pages | 0240806875 | 3.5Mb Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents /by Robert Marich. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns
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