 Focal Press (5-2005) | PDF | 312 pages | 0240806875 | 3.5Mb Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents /by Robert Marich. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
*Learn how to get your film seen by the public
*Learn how to inspire confidence in and generate excitement among investors and distributors
*Find practical solutions and strategies that you can apply to your own film
*Learn the secret strategies of the major studios, and find out information on market research that the studios don't want the moviegoing public to know download link:
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