Focal Press (5-2005) | PDF | 312 pages | 0240806875 | 3.5Mb
Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents /by Robert Marich. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns
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