Butterworth 3/ed (11-2003) | PDF | 496 pages | 0750659807 | 7.5Mb
Creating Powerful Brands, Third Edition /by Leslie de Chernatony, Leslie de Chernatony and Malcolm McDonald.
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation,
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