McGraw-Hill (10-2009) | PDF | 224 pages | 0071635599 | 1.3Mb
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis /by Jack Trout and Steve Rivkin. Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer.
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