 FT Press (9-2010) | PDF | 304 pages | 0132100568 | 1.8Mb How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business/ by Jamie Turner,Reshma Shah. Want to earn big profits from social media? Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.
This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.
Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now. download link:
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