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Main » 2012 » December » 2 » Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

S.. n & S..r (12-2008) | PDF | 320 pages | 1416595244 | 11Mb


Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond /by Paco Underhill. Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

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Category: Business | Views: 394 | Added by: Ebooks | Tags: consumer, Internet, Global, Beyond, shopping, Buy, Science, Updated, Revised | Rating: 0.0/0
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